If you're an independent content creator or filmmaker, you probably get excited about the latest camera gear, lighting setups, and editing software. But audio is often an afterthought, and the world of audio gear can be intimidating. Thankfully, a lot of the gear is very similar at its core. You just need a wired or wireless microphone, a recording device, and a few essential accessories. 

Each video application requires a different version of these essential components. Here, we look at four examples, from YouTube content to on-location film production, along with some simple gear packages to steer you in the right direction. While there are countless specific scenarios, this will get you started on the right foot. 

How-to and demonstration videos, created by helpful content creators covering a wide range of topics, are extremely popular. From makeup tutorials to music lessons, they share a need for freedom of movement and the gear that provides it. 

We highly recommend a wireless mic system for how-tos and demos. They provide your subject freedom of movement in frame and are optimal for interactive content. Digital UHF wireless delivers extremely high-quality audio, and our EW-DP system is perfect for the type of content creator on the move. Ease of use is paramount, as EW-DP's EK receiver can be easily mounted to your camera, allows for magnetically stacked units for multi-channel applications, and can be controlled fully via the Smart Assist app on your phone. 

Consider one of EW-DP's two lavalier microphone sets. Both offer a low-profile look that is easy to conceal. The EW-DP ME 2 set offers an omnidirectional lavalier specializing in clear, intelligible dialogue for controlled environments. The EW-DP ME 4 set boasts a cardioid lavalier that offers increased speech isolation in noisier locations. It's always important to consider your recording environment when selecting a microphone – be certain to choose the mic that will perform the best for your application. 

Many cameras have audio recording capabilities built-in, which can be convenient if you need a compact setup. Connect the EW-DP EK receiver to your camera, dial in your system with the Smart Assist App, and you're ready to go. External recorders offer an advanced alternative with higher quality mic preamps for cleaner audio and give you the ability to record multiple channels at once.  

Podcasts are everywhere and here to stay. Many are multi-person productions in controlled studio environments. This application opens up some gear options for achieving the best possible sound.  

Consider using a condenser microphone like the Sennheiser MK 4 in front of each subject if going with a full-size mic. Condensers provide clear, natural-sounding audio that captures added detail. Another condenser option is the Sennheiser Profile USB Microphone, which offers the convenience of USB connectivity directly into a USB-C compatible device. 

For simpler setups, microphones like the Profile USB Mic are ideal because they combine the microphone, preamp, and D/A converters into one unit. This allows you to plug straight into your computer, simplifying the process. While a bit more complex, standard XLR mics are excellent for multi-channel applications. They require an audio interface to connect to your computer but open the door to higher quality options and a larger selection of microphones.  

The traditional "on the street" interview remains one of the most popular content types used by both YouTubers and professional broadcasters. 

Person-on-the-street videos are often filmed in chaotic environments where things move and change rapidly. A wireless rig is necessary to keep up with that movement and change. It allows the interviewer to react freely without being tethered to a recorder or camera as the action unfolds. 

Go with a wireless system that features a dynamic handheld microphone. Dynamic mics are more robust and can cut through noise. They can handle getting knocked around on location, and their handheld design gives the interviewer complete control over the audio with easy positioning. The EW-DP 835 Set is an ideal choice for those looking for a premium wireless system with signature Sennheiser sound.  

You can also consider a wireless transmitter like the Sennheiser EW-DP SKP. Easy to use, it gives any traditional XLR microphone the benefits of wireless freedom.  

On-the-street interviews can be unpredictable, so using an external recorder can be a smart way to go. It separates the audio from the camera, giving you independent control of the audio you’re capturing. You can record redundant audio by sending the signal to the camera and recorder for added peace of mind, and you can use the recording to dial in your levels with ease. 

Finding the right gear to capture high-quality audio for your content doesn't have to be complicated. By understanding a few essential pieces of gear and the specific requirements of your application, your audio will beautifully complement your visuals. Regardless of the type of content you’re creating, these tools will help you to up your production value and achieve the best results. 

Remember, investing in good audio equipment is an investment in your work. Choose Sennheiser to elevate your content, engage your audience, and create a more professional and polished final product. Make audio a priority, and your viewers will thank you.